People + Places
Local brand Head High Detroit aims to inspire customers
September 6, 2016·By BLAC Editorial
Owner Darius Beasley pairs his encouraging message with his brand’s products
September 6, 2016
fter the death of his childhood friend in 2013, Darius Beasley had a conversation that would inspire a brand.
“I was talking to his mom at the funeral, and I was telling her to keep her head high, and that I was praying for her. A week later, I was at work, and the idea hit me,” Beasley says. That idea became Head High Detroit, a clothing line featuring snapbacks, T-shirts and tank tops. Soon he’ll offer Head High baby bibs to add to his message of positivity.
“I put ‘Detroit’ behind it also because I know the city of Detroit is in bad conditions right now, but with a positive brand and a positive group, I can switch it around at least a little bit, piece by piece,” Beasley says.
The Michigan Science Center and Head High recently teamed up to collaborate on a T-shirt design available in in MiSci’s Explore Store, making Head High Detroit the first local brand to be sold there.
Beasley has also attracted the attention of some notable names, including SiriusXM personality Sway, the University of Michigan basketball team and boxer Tony Harrison, who’ve been spotted wearing the brand.
Learn more and get your own Head High Detroit gear at headhighdetroit.com.
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