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Let’s count the black people in this Punch Bowl Social billboard

September 27, 2016·By BLAC Editorial

Is this ad fully reflective of Detroit, or are we just crazy?

September 27, 2016

UPDATE, Sept. 28: There actually is a black person in the above billboard. Read more here.

Punch Bowl Social, a newer fun-and-games booze house downtown, found itself in the center of a nasty controversy late last year when black patrons alleged racist treatment from the restaurant’s staff. Since then, it’s been quiet at ol’ PBS while – ahem – other downtown bars have found themselves in other unfortunate race-related circumstances.

But an eagle-eyed tipster driving south on Woodward this week passes along a concern to BLAC about a new billboard posted near the I-94 overpass. The ad for Punch Bowl Social raises cheers to “going out right.” But, as our tipster asks, is it going out right or going out white?

We took a gander at the billboard for ourselves, and we’re inclined to raise the same question with extra layers. Why, exactly, in a city that’s (still) roughly 80% black, is there a billboard with 100% white people?

Now before you, dear reader, complain – no, the billboard didn’t have to include 80% black people in the billboard. No, a billboard with, say, Joumana Kayrouz, Norman Yatooma, the Bernstein family or Mike Morse doesn’t need a black person in them because these people are advertising themselves. But a bar advertising a night out in a city as diverse as this one is – there wasn’t room for one, just one, black person?

One might chalk this up to Punch Bowl Social being a national chain and this being the default billboard for all of its locations. You know, like Cleveland (53% black population), Washington, D.C. (48% black population), Chicago (33% black population), and…oh, dear.

Let’s do better, Punch Bowl.

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