Get a Grown Up Toy With Your Adult Happy Meal

Relive the excitement of getting a toy with your chicken nuggets or burger as McDonald’s offers grown-ups a designer toy of its mascots reinterpreted by the streetwear brand and artist collective Cactus Plant Flea Market (CPFM). On Twitter, it initially teased the collaboration with a nostalgia-inducing message:

one day you ordered a Happy Meal for the last time and you didn't even know it
— McDonald's (@McDonalds) November 24, 2020

For this brand collaboration, the streetwear brand redesigned the fast food company’s logo and it’s brand mascots in its signature child-like, hand-drawn, asymmetrical style with imperfect edges. A random designer toy of either Birdie, Grimace, Hamburglar or “Cactus Buddy” — who are all four-eyed, part of the designer’s “double vision” style — are included in every meal. Limited edition shirts, sweatpants, hoodies are also available at the streetwear’s online shop, which seems to only be selling McDonald’s merchandise as of writing. A count down timer which will end on Oct. 10 indicates that the merch may only be available until then.

Cactus Plant Flea Market has been slowly growing a niche following as celebrities has been seen wearing its items. In 2016, Chance the Rapper was photographed with CPFM printed on his shirt. Pharrell Williams has reportedly been instrumental to establishing the brand, and has told GQ: “When I wear Cactus Plant, I feel like I have on antigravity … I don’t feel like I am living within the matrix of the social norm.” The brand has also previously collaborated with Nike, Comme des Garçons, and Mark Jacobs.

“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, said in a press release. “I can’t wait to give fans a unique piece of art and culture as we dive headfirst into the dynamic world of Cactus Plant Flea Market.”