Business
NBA’s Russell Westbrook Jumps Into Digital Advertising
August 9, 2022 · Updated August 9, 2022·By Joshua Andrei Bon
NBA’s Russell Westbrook has formally joined the digital advertising industry with the announcement of RW Digital.
August 9, 2022 · Updated August 9, 2022
Russell Westbrook, NBA all-star point guard, entrepreneur, and philanthropist has formally joined the digital advertising industry with the announcement of Russell Westbrook Enterprises’ new digital media brand, RW Digital. The new venture boasts a customer list that includes AT&T, PepsiCo, Moderna, American Airlines, and American Entertainment Network. In a press statement, RW Digital says that it is committed to ensuring that multicultural audiences see themselves represented in the goods and content they consume. It allows brands to reach diverse audiences more effectively and with more cultural sensitivity while also aiming to boost minority-owned and operated sites. The technology behind that powers this vision has been created in partnership with Casual IQ, an advertising technology company.
“Together with Causal IQ, we have developed a sophisticated platform with extensive data sets to streamline the ability for brands and agencies to reach targeted audiences whilst amplifying owned and operated minority publisher voices,” Donnell Beverly, Jr., President of Russell Westbrook Enterprises, said in a press release.“Causal IQ shares Russell’s vision and brings to the table advanced analytics and data, making them the perfect partner.”
RW Digital is not the NBA star’s first business venture. Russell Westbrook enterprises is active in other areas, including real estate, venture capitalism and fashion. His line partnered with Nike’s Jordan brand and the NBA’s players union. Westbrook has also produced a History Channel program, Tulsa Burning: The 1921 Race Massacre, that aired in May. Westbrook, 33, has been an active investor, pouring money into companies such as social network Triller Inc., Flow spring water, and Tulco Holdings. He invested in Varo Bank last year and became an advisor to the digital banking firm. He is part of growing number of celebrities who have taken business and venture capitalism as a second career.
Filed under
Every question deserves a better answer than a search result — here's where this story leads.
Woodhouse Spa in Detroit Re-Opens after Renovations
Photos courtesy of Annistique Photography Relaxation and luxury have returned to downtown Woodward. After a long remodeling process, Detroit’s Woodhouse Spa has reopened with a new look and new services. The new renovations come as a welcomed change for co-owner Cheryl Hudson. To her, these fresh additions are simply a new chapter in her long run […]
Detroit Has a New Evangelist and He’s Preaching Entrepreneurship and Equal Access to Business Resources
Some may look at Larry Brinker, Jr.’s vocational life and label him an entrepreneur, investor, mentor or CEO of his family-owned and operated Brinker Group construction service company with more than $4 billion in construction projects. All of those titles would not do justice to explain or describe Larry Brinker, Jr. in 2023. Today he’s […]
A Father’s Tax Dilemma Inspires A Louisiana Daughter to Lead An Organization Helping Thousands in Detroit
In its 50-year history, the Detroit Accounting Aid Society has helped Southeast Michigan residents receive $455 million in refunds and credits. This year they expect to help clients with 16,000 tax returns.
Help Us Get It Right
This coverage is a community project.
Spot something outdated? Know a person, business, or organization this story should connect to? A story we should tell next? It goes straight to our editors — privately.