Detroit vs Everybody getting a new store in Southfield
The ubiquitous brand crosses into the ‘burbs
May 27, 2016
etroit-based apparel brand Detroit vs. Everybody is opening a third location in Southfield. The store is joining other locally owned businesses like Donut Bar + Coffee and Red Olive Restaurant in a new retail development at Southfield and 12 Mile roads.
The brand’s owner, Tommey Walker, posted an Instagram video of a sign going up at the new location. There’s no word yet on a grand opening date.
Known for their minimalist logo design sprawled across t-shirts, hats and hoodies, the ubiquitous brand has been rapidly spreading across the Detroit area since 2012, growing from an online store to brick-and-mortar shops in Detroit’s Eastern Market and Greektown.
Detroit vs. Everybody received national attention when Eminem released a song of the same name, featuring fellow Detroit artists Royce da 5’9″, Big Sean, Danny Brown, Dej Loaf and Trick Trick.
Walker’s brand has also landed some high-profile collaborations, including a one-off line of “Camaro vs. Everybody” shirts for General Motors and Spartans vs. Everybody apparel licensed by Michigan State University.
Every question deserves a better answer than a search result — here's where this story leads.
BLAC America Begins Here
Every number has a story. Every map has a history. BLAC America is a new editorial experience exploring Black America through data, history, and original reporting.
Motown Records Launches New Legends Internship to Cultivate the Next Generation of Black Music Leaders
Motown Records is investing in tomorrow’s music industry leaders. Its new New Legends Internship Program gives HBCU students paid experience, executive mentorship, and a direct pathway into careers behind the scenes at one of music’s most iconic labels. #Motown #HBCU #BlackMusicMonth #MusicIndustry #BlackExcellence #BLACMagazine
Community Developers Are Betting on Detroit — And the Neighborhoods Are Changing
Discover how community developers and CDFIs are transforming Detroit neighborhoods through strategic investments and grassroots development projects.
Help Us Get It Right
This coverage is a community project.
Spot something outdated? Know a person, business, or organization this story should connect to? A story we should tell next? It goes straight to our editors — privately.