Business
DeKoven Humes: Showing Up and Showing Out
September 30, 2022 · Updated September 30, 2022·By Darralynn Hutson
DeKoven Humes: Showing up and show out as a part of a Detroit-based duo that owns and manages the Mature clothing store.
September 30, 2022 · Updated September 30, 2022
DeKoven Humes can’t help to suit up when the opportunity presents itself. Passion for style is in his blood as he owns and runs a downtown Detroit clothing store, Mature with his brother Darryl Humes, Jr. Positivity, style, and attractive character are the core values of the Humes duo, their brand offers a balanced wardrobe for the elevated lifestyle. This legacy of entrenched insight gives him the ability to blend of contemporary causal and modern upscale attire that speaks confidence.
”We (Darryl and I) felt like there was a need here in Detroit to service our young men. Me and my brother felt that there was a gap in upscale attire in menswear here. We created Mature to provide that outlet for men to come and shop.”
Stylemaker DeKoven Humes
When it comes to style, Humes is crisp and clean with dapper as his middle name. Coming from a community event where he mentors young men on the art of style, Humes understood the assignment to come sharp as a tack. “My style first started with my father; going to church every Sunday, he really drove into us the importance of image and style and that it has to be up to par. He taught us what it means to put on a suit and just look good every time you step out of the house. My father just loves to dress. I also get inspiration from TV and magazines. I take bits of pieces from each and bring it all together to create my own style.”
Founded in 2017, Mature was established to offer a balanced wardrobe for the elevated lifestyle. Their ever-growing clientele is a great example of its impact and its mantra. At their brick and mortar store, the experience is more about the person rather than the products, the team has invested in great aesthetic where the lifestyle of their clients are what drives the selection of store items.
“As a man, I feel good, I look good and I perform good. It all plays a factor. I just believe that there’s nothing out there right now that I can’t wear. As we travel around the world for business, we mention that we’re from Detroit. We always get positive responses about our style. We’re unique and of course Detroit is known in fashion; we’re bold. When it comes to attending an event, Detroit knows how to show up and show out.”
“As you grow in life, your wardrobe must compliment that. As a man, I feel good, I look good and I perform good. It all plays a factor.”
Stylemaker DeKoven Humes
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