Owner Nicole Bien-Aime is about inclusivity and modern fashion.
Voluptuous Bien’Aime Boutique owner Nicole Bien-Aime says, “we try to appeal to the modern woman of today.” The shop is in the heart of the Grandmont-Rosedale neighborhood selling a multitude of fashions, fit for all women, including plus-size ladies, offering sizes 0 to 5X.
Bien-Aime says, “Plus size is very important. It is so hard
trying to find plus-size clothes – and that’s anywhere.” She says other
stores aren’t likely to focus on bigger women, instead they “dibble and
dabble,” and even then, she contends that often the sizing is off or the
styles just simply aren’t sexy.
Voluptuous is here to fix that ill and fill that void, delivering
clothes that fit a woman’s personality and her body. And they’re taking care of
home first. “I live in the same community in which my business is in.
Community presence is real important.” It’s not unusual to catch them
involved in some community event or otherwise engaging with the neighborhood.